Every False Holly Sweater is made-to-measure under the direct consultation of our talented stylist, Shelby. She meets each client in two virtual sessions, to assess the best colour and cut choices, and to give styling and pairing advice after your sweater is received.

Shelby's main focus as an image consultant is bringing out your self-expression. Whatever your walk of life, dressing for success is one of the fun and rewarding steps to living every day to its fullest. Shelby has dedicated herself and founded All Set Style to fulfill the mission of helping as many people as possible to feel like every piece in their wardrobe is a bit of self-expression.

"I have spent close to 20 years in a variety of corporate and retail environments, including a 13 year career as a Human Resource professional with large international corporations, and I have come to understand how quickly people form first impressions, and how important it is to look good, feel great, and exude confidence. I decided to make a career change to use my passion, creativity, and sharp eye to inspire others find their style – all while saving them time, money, and the anxiety associated with getting dressed." ~ Shelby Varughese

Want a taste of what it's like working with Shelby to define your own personal style? Take our Style Profile Quiz.