fashion that affirms the extravagant value of YOU

It's a struggle to look amazing while dressing to face the extreme northern elements.

We've created a simply extravagant fashion line that gives you customization at every step, ensuring you look your best while staying cozy.

When you choose a False Holly piece, you're creating a wardrobe staple that will be a favourite go-to on days when you need that special pick-me-up.

You deserve personalized colour consultation, comfortable designs made for your own measurements (just like the stars receive for their red carpet walks,) and styling advice for your body type.

Find all that and more with our made-to-measure atelier service.

Laugh in the face of the north wind.

Find resilience through long nordic nights.

Be cozy. Be creative. Be active.

Be you.

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