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Winter's Rebellion

ilex.every.day is now False Holly

Beautiful Things, Thoughtfully Made

Made in Canada from only the finest globally-sourced materials

"I feel like, when I wear this sweater, I’m the woman who can afford anything. Like I have the brains to write my own New York Times best-selling book, and look beautiful while doing so!"


Very lovely wool. It arrived promptly and was suitably packaged. Thanks so much.

Anonymous Customer

False Holly is bringing old-world quality into the present, giving you direct contact with the design house and complete customization.

You can feel good about every False Holly purchase you make, knowing you are getting the best quality service, design and craftsmanship, followed up with real-world styling advice. 

stylist helps model dress for photo shoot

Custom Styling

Every Made-to-Measure knitwear purchase includes two online sessions with your own personal stylist baked in. You'll get one-on-one colour draping and styling with Shelby, the beauty and brains behind All Set Style. Shelby's focus as a stylist is helping you find the cut and colour that will fit your personal style, your natural colouring, and your body type. Click for more details.